Boluda Shipping company’s hard work exhibiting with own stand for second year at Feira Internacional de Cabo Verde bears fruit after consolidation in the archipelago
For customers working with Boluda Shipping subsidiary Boluda Lines in Cape Verde, the 23rd annual edition of this country’s International Feira held in Mindelo on the island of Sao Vicente from 13 to 16 November was a chance to appreciate the commercial advantages offered by the company via the weekly line between the Canary Islands and the Cape Verdean archipelago.
Customers attending the FIC highlighted advantages such as variety of logistics options, faster transit times, enhanced services and greater frequency of stops, which make it possible for both local populations and hotel chains on the islands to receive a broader range of products, especially fruit and vegetable produce.
This presence reinforces the shipping company’s position in Cape Verde as a reference in perishable and refrigerated produce shipping in reefer containers. The steady flow of visitor traffic to the stand during the fair demonstrated the recognition and consolidation achieved by shipping company, which operates on the islands through its subsidiary, shipping agents Miller y Cía.
Connection with Senegal, Mauritania and Guinea Bissau
Besides promoting the image of the company and also its main customers, particularly importers of all types of goods in the four main islands of Sal, Boavista, Mindelo and Praia, this fair was an opportunity to showcase other services operated by the shipping company in the Atlantic zone, such as Dakar (Senegal), Nouakchott and Nouadhibou (Mauritania) and more recently Bissau (Guinea Bissau). In the latter port, services have been provided for five months, once again to great success, and trade has also increased significantly between this archipelago and Asia, Northern Europe and Brazil.
Boluda Lines exhibited at stands 101, 102 and 103, for the second time consecutively at the Feira Internacional de Cabo Verde (FIC), a fair it has been attending for the last three years. The good results obtained since opening the shipping line between Cape Verde and the Canary Islands in October 2017 have strengthened commercial presence in this republic, located off the west coast of Africa.
Strengthening maritime services
Boluda Lines has been able to strengthen its position in Cape Verde because of market awareness that the company is a permanent fixture. In fact, this direct weekly line between the Canary Islands and these islands has been supplying a wide variety of Spanish fruit and vegetables to the local population and Spanish hotel chains, especially in Sal and Boavista, for the last two years, providing the sector with logistics solutions such as reduced transit times and regular shipments in 40 ft. reefers.
For further consolidation Boluda Shipping has developed its own structure on all the islands, with offices in Praia, Mindelo, Boa Vista and Sal via Boluda Corporación Marítima’s shipping agency, Miller and Cía. as part of its commercial strategy to expand and internationalize the service. With 14 lines, besides the Canary archipelago the maritime routes link the Iberian Peninsula with Cape Verde, the Balearic Islands, northern Europe and the west coast of Africa, as well as the Paraná-Paraguay Waterway Line which provides freight links between the ports of Asunción, Montevideo and Uruguay in Latin America.